Writing in VKTR, Reporter Christina X. Wood explains that transparent data privacy policies are clear, accessible documents that explain how a company uses and protects customer data. They are increasingly critical, she says, because in 2024 alone, more than 1.35 billion people were impacted by data breaches and compromises.
How do companies build client confidence and trust in their data protection policies?
One suggestion, says CM Law Partner and Privacy, Data, & Cybersecurity Practice Chair Beth Fulkerson, is to draw a data map. “This exercise will highlight situations in which different parts of the company are collecting the same information and how they are sharing it with third parties.
“This is essential, she adds, “because if one department promises that data will be used in a certain way, or deleted, and another has no idea bout this, the consumer will believe they were deceived by the company.”
Beth also suggests developing a policy for data storage and retention, evaluating how much data one needs to collect and keep. “The less data you have, the better,” she says.
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