CM Law provides sophisticated legal services to marketing professionals, advertising agencies, digital media firms, and brand managers. Our practice is dedicated to addressing the legal risks inherent in marketing, advertising, brand promotion, data usage, sponsorships, promotions, experiential marketing, and agency relationships.

In a regulatory environment shaped by the Federal Trade Commission (FTC), state consumer protection laws, and international data privacy standards, our partners deliver precise, practical, strategic legal counsel to help clients navigate the complex landscape of marketing law, ensure compliance, and mitigate risk across marketing channels.

CLIENTS RELY ON CM LAW FOR:

Advertising and Marketing Compliance

Our Marketing Law partners advise clients on compliance with the Federal Trade Commission Act, Lanham Act, CAN-SPAM Act, and other applicable laws regulating truth-in-advertising, endorsements, and commercial speech. This includes:

• Review of advertising copy and promotional materials.
• Disclosures for sponsored content and native advertising.
• Social media and influencer marketing compliance.
• Substantiation of marketing claims (per FTC guidance: FTC Endorsement Guides).

Contract Drafting and Negotiation

On behalf of our clients, CM Law attorneys draft and negotiate commercial agreements tailored to the marketing and advertising sector, including:

• Client services agreements.
• Influencer and affiliate agreements.
• SaaS and technology vendor contracts.
• White-label and co-branding arrangements.

Intellectual Property Protection

We assist clients in safeguarding their creative work and branding assets, including:

• Trademark registration and enforcement (USPTO and WIPO).
• Copyright registration and licensing.
• IP due diligence for marketing materials.
• Non-disclosure and proprietary rights agreements.

Data Privacy and Digital Compliance

We provide counsel on compliance with data protection laws, such as:

• California Consumer Privacy Act (CCPA).
• General Data Protection Regulation (GDPR).
• Children’s Online Privacy Protection Act (COPPA).

This includes developing legally compliant privacy policies, cookie disclosures, and data collection notices across marketing channels.

Reputation Management and Defamation

Clients rely on us to represent them in matters concerning online defamation, false advertising claims, and intellectual property takedown procedures under the Digital Millennium Copyright Act (DMCA).

Sponsorships

Our attorneys counsel clients on sponsorship agreements across multiple sectors, ensuring that their agreements are legally sound and aligned with industry best practices. This includes:

• Entertainment: Advising on sponsorships related to film, television, and digital media productions.
• Sports: Drafting and negotiating sponsorship deals for sporting events and teams.
• Product Placement: Assisting with agreements for integrating products into media content.
• Festivals & Concerts: Structuring sponsorships for live events and festivals.

Promotions

CM Law provides clients with comprehensive legal support for promotional campaigns, including:

• Sweepstakes, Contests, and Giveaways: Drafting official rules and ensuring compliance with federal and state laws, including the requirement that no purchase is necessary to enter or win, as mandated by the Federal Trade Commission (FTC).
• Affiliate, Loyalty & Incentive Programs: Structuring programs that comply with advertising and consumer protection laws.
• Coupons: Advising on the legal aspects of coupon distribution and redemption.
• BOGO & Sales: Ensuring promotional offers comply with pricing and advertising regulations.

Experiential Marketing

Our marketing law practice is designed to ensure clients’ experiential marketing campaigns are executed smoothly and in compliance with applicable laws. This includes:

• Live Events & Pop-Ups: Drafting agreements for event spaces and vendor relationships.
• Mobile/Tours: Advising on legal considerations for mobile marketing campaigns.
• Interactive Art: Addressing intellectual property and liability issues related to interactive installations.
• Sampling: Ensuring compliance with health and safety regulations in product sampling.
• Venues & Leases: Negotiating venue leases and vendor contracts.
• Virtual Media & AI: Advising on the use of virtual media and artificial intelligence in marketing.
• Liability & Publicity Releases: Drafting waivers and releases to mitigate legal risks.

Agency Relationships

CM Law partners counsel clients on developing clear and enforceable agreements that protect their interests, including:

• Agency-Client Agreements: Drafting and negotiating contracts that define the scope of work and responsibilities.
• Production Contracts: Advising on agreements related to the production of marketing materials.
• Subcontractors & Vendors: Ensuring that agreements with third parties are legally sound.
• Reporting & Market Research: Addressing legal considerations in data collection and reporting.

Advertising Compliance

To ensure compliance and mitigate risk, CM Law partners provide legal counsel to ensure that advertising practices comply with applicable laws and regulations, including:

• Disclosures: Advising on the clear and conspicuous disclosure of material connections in endorsements, as required by the FTC.
• Regulated Industries: Ensuring compliance with advertising regulations in industries such as healthcare, finance, and alcohol.
• Retail Trade Practices: Advising on pricing, advertising, and promotional practices in retail settings.
• Rightsholders: Ensuring that advertising materials do not infringe on the rights of third parties.
• Trademarks: Advising on the use of trademarks in advertising and promotional materials.
• Product Claims: Ensuring that product claims are substantiated and do not mislead consumers.

Rightsholders and Brand Agency Representation

We represent rightsholders and brand agencies seeking to protect their interests and the interests of brand agencies in the following areas:

• Music: Advising on licensing and distribution agreements.
• Freelancers: Drafting contracts that protect the interests of both parties.
• Intellectual Property & Publicity Rights: Ensuring the protection of creative works and personal rights.
• Talent/SAG: Advising on agreements with talent and unions.
• Celebrities & Influencers: Drafting endorsement and appearance agreements.
• Artists: Protecting the rights of visual and performing artists.
• Other Brands: Advising on co-branding and licensing agreements.

WHY CLIENTS CHOOSE CM LAW’S MARKETING PARTNERS

Clients rely on CM Law’s Marketing Law Partners for their:

• Deep Sector Understanding: Our legal team possesses extensive knowledge of marketing-specific regulatory requirements, advertising practices, and platform policies (e.g., Meta, Google, TikTok ad guidelines).
• Proactive Risk Mitigation: We identify and address legal exposure before it escalates into liability, helping clients operate with confidence in a complex legal environment.
• Strategic Legal Guidance: We tailor our legal services to align with clients’ business objectives, supporting growth, protecting their brand reputation, and ensuring regulatory compliance.
• Responsive Counsel: Our firm maintains a high level of responsiveness and clear communication with every engagement.